Marketing for many people is a dirty word; and the people who inhabit this world are often considered shonksters by those who have proper jobs. But love them or hate them, modern business needs marketers. You can make or sell the best product in the universe, but if nobody knows that you exist you will not be selling very many units. How can you find out if a marketing company is effective at what they claim to do? Sure, there is always word of mouth; but is the person singing their praises a genuine client or the bosses best friend? Traditional marketing is a bit like hanging with the ‘in-crowd’, success tends to rub off on those who work with successful clients. Obviously this is also going to mean that you will be paying top dollar to work with marketing firms who boast of having blue chip clients.
Which marketing company is for you? Can you check them? In the modern era, in the digital age, marketing has become more measurable. Google ad words are based on measurable clicks. In terms of organic SEO, the software Majestic SEO can determine the quality of a businesses’ links. Their very presence on the first page of Google will tell you about a businesses’ digital strategy and whether it is effective or not. One of the original selling points for digital marketing over traditional marketing was that it was far more measurable than the bad old days of readership figures, print runs and television ratings. All of these measures were manipulated by the publications and television channels to appear larger and more substantial than they ever actually were.
Which Marketing Company Is for You? Can You Check Them?
So, how can you find out whether a traditional marketing company is good or not? Ask to see their portfolio, as we mentioned that is a good starting point. Do a google search and see what news articles are saying about them and their clients. New marketing companies are combining traditional and digital strategies to deliver their clients the best of both worlds. Traditional print media is dead or dying, so forget that, apart from a few die hard niche publications. SEO is the most important form of marketing currently existing; and search is king when it comes to delivering you quality leads. Social media can fan a few flames and make a bit of noise about your product or service; but, equally, don’t get lost in this realm of time wasters and tyre kickers. ‘Suck it and see’ is still the most sound way of checking the veracity of a marketing company and their suitability for your product.